From 7-figure chaos to 7-figure profits
Meet the go-to process and systems specialists for event-based businesses.
You've built something amazing...
But operational chaos is stealing your time, energy, and profit margins.
Overwhelmed by Complexity
You’re juggling multiple events, struggling to build systems that work, and spending your time firefighting in the day-to-day instead of building your bigger vision.
Delegation Difficulties
You know you need help, but your team isn’t able to run things without you…and you can’t tell if it’s their fault or yours.
Profit Erosion
Operational inefficiencies are eating into your margins. You’re working endless weeks but can’t step away without things crumbling.
Limited Growth
You want to expand to more events per year, but you don’t know how to grow without multiplying the chaos you’re already barely holding at bay.
What if you had operations worthy of your dreams for your business?
You don’t have to know how to get there, because we do.
Your Vision + Our Ops Pros = A Lightweight Engine for Growth
Smooth Operator combines an elite team of COOs and Operations Managers with our proven operational framework, refined across 100+ businesses since 2017.
Our team will:
- Extract and refine the processes you already have.
- Build your SOPs and organize them into a library your team actually uses.
- Construct an end-to-end project management system that gives you visibility and peace.
- Systematically walk you through our proprietary Smooth Operating system to extract you from the day-to-day and build the operational infrastructure you need for the business you want.
- Take over your messiest processes, run them, master them, and hand them back to your team fully documented.
The Smooth Operator Difference
- We specialize in the unique challenges of running an event company at the 7-figure level.
- Our promise: All you have to do is answer our questions. We’ll do all the hard thinking for you.
- Our structure: Having both COOs and Operations Managers on one team means you get both strategy and implementation at the best possible price.
From firefighting to flow: Our proven process
Our systematic approach turns your operational chaos into an engine for profit and freedom
Step 1: Extract & Map
We’ll extract your operational processes from your brain and create visual maps of your business using our proprietary methodology. Getting all the puzzle pieces on the table allows us to systematically analyze and improve your operational infrastructure.
Step 2: Match & Document
While an Operational Strategist keeps an eye on your big-picture strategy, you’ll be matched with an Operations Manager. They will dig into the details with your team and build SOPs that actually work. We use AI to maximize your speed and ROI but never lose the human touch.
Step 3: Build & Optimize
We’ll systematically remove bottlenecks, extract you from the day-to-day weeds, and strengthen how work flows throughout your business. We’ll make sure your profit goes up while the business’ reliance on you goes down.
Client results, in their own words
“I used Smooth Operator to assist me with scaling up our operations. I am very skeptical of these kinds of services. So I actually read Ashlee’s book Eureka Results How Entrepreneurs Can Turn Their Best Ideas Into Reality. It is dog eared, tabbed and highlighted nearly cover to cover.
I really put her to the test and she came through for me. Much of what we implemented has allowed me to take on nearly double the amount of business with roughly the same staff. Plus we are handling everything more efficiently and maintaining a high level of performance on behalf of our clientele.”
Larry Weil
“I cannot recommend Smooth Operator enough! They were a godsend when I needed them the most! The entire team is professional, reliable, and the support a small business needs! My company hosts events and that, in itself, is chaotic. The Smooth Operator team (shout outs to Katrina and Christina) were so understanding and willing to learn the ins and outs of my business with such care and details. I’m in a completely different space entering 2025 than I was when I found them in 2024. I don’t know how I would’ve survived last year without their support! 10 out of 10… definitely recommend!”
MMFBPRODUCTIONS
Since 2017, we've helped over 115 businesses transform their operations. With Smooth Operator, they experience meaningful results:
- Emergencies become rare
- They sleep more and stress less
- Profit goes up
- Team members stick around
- Their businesses become assets they can sell
- They take vacations where they forget that inboxes exist
Take the first step to calm, clear systems
Stop drowning in operational chaos. Start building the systematic, profitable business you envisioned.
FREE CUSTOM GPT
Quick SOP Builder
Transform your rambling thoughts into clear documentation in 5 minutes or less.
Get instant access – no learning curve or complicated prompts.
Perfect For:
- Delegating both major projects and one-off tasks
- Creating SOPs your team will actually use
- Creating consistency across your team
- Scaling your operations without everything falling apart
Our SOP template has been refined and proven across 300+ processes for event businesses and growing enterprises.
