Transform operational chaos into systematic profit in 90 days
Our proven 3-phase process + dedicated team = the operational backbone your 7-figure event business deserves
The Smooth Operator Program
What You Get: Complete Operational Transformation
Our flagship program isn’t about imposing rigid systems – it’s about creating an operational foundation that amplifies your impact and works specifically for YOU. We focus on adding connective tissue to the work you’re already doing.
The Reality: Operations is how you do what you’ve decided to do. It’s the engine that decides how your best ideas become real. You don’t have to know all the elements that go into great operational infrastructure for a multi-million dollar company – we do, and we can build them in a way that’s tailor-made to you.
Results Our Clients Experience:
Fewer emergencies
Better sleep
Increased profit margins
Higher team retention
Sellable businesses
Decreased stress
Our Simple Process
Phase 1
Capturing Your Core Engine (Weeks 1-3)
We’ll extract your existing workflow from your brain and build an action plan to optimize how work gets done.
What Happens:
- 90-minute extraction call with you and your dedicated COO partner
- Visual process mapping of your operational engine as it exists today
- Role mapping that reorganizes each element by current ownership
- Project plan creation outlining how we’ll move from your current state to your vision for the future
- Team interviews as needed for complete perspective
- Project management tool audit to identify gaps and opportunities
- Operations Manager matching and onboarding to your team
Tangibles
- A visual process map of your core operations
- A role map for your team
- A project plan for getting to your future state
- A project management tool audit report
Intangibles
- Clarity on where your business stands today
- An attainable path forward
- Relief in knowing that someone has your back and is doing the hard thinking for you
- Immediate, tangible progress towards a mature operational infrastructure
Phase 2
Infrastructure Building (Weeks 4-12)
We’ll document, refine, and organize all the knowledge in your business so your team can actually use it.
What Happens:
- Bi-weekly strategic calls with you and your COO partner
- SOP library structure and templates finalized for your needs
- Priority documentation roadmap focusing on highest-impact processes first
- Process extraction and documentation by your Operations Manager
- Project management tool optimization and implementation
- A ‘process takeover’ for broken processes - we’ll take them over to run them, master/refine/document them, and hand them back to your team
- Team training and adaptation until your structure works perfectly
- Ongoing rhythm establishment for continuous operational improvement
Tangibles
- An SOP library with all pre-existing documentation thoroughly organized
- A list of future SOPs, prioritized
- A tailored SOP template implemented in a custom GPT for the team to create SOPs in minutes
- An optimized and functional project management tool that your team actually uses
- Core processes refined and documented according to what you need
Intangibles
- An SOP library with all pre-existing documentation thoroughly organized
- A list of future SOPs, prioritized
- A tailored SOP template implemented in a custom GPT for the team to create SOPs in minutes
- An optimized and functional project management tool that your team actually uses
- Core processes refined and documented according to what you need
Phase 3
Sustainable Growth (Weeks 13+)
We’ll gently escort you out of the weeds of the business so you can be a visionary owner instead of a daily operator.
What Happens:
- Systematic owner extraction so you can leave the business for a month or more without anything breaking
- Engineering for scale using our proprietary 5-phase Smooth Operating System so your operational infrastructure continues to grow stronger as you expand
- Using operations to increase your bottom line - great operations have a direct impact on your profitability
- Aligning roles for a powerful and happy team as you grow
Tangibles
- An owner extraction workbook for systematically removing roles from your plate
- All necessary SOPs created and being used by the team
- Deployment of AI to optimize efficiency
- Custom tools, dashboards, and frameworks tailor-made for your team
Intangibles
- Unplugged vacations
- Empowered team members who can make great decisions independently
- A powerful valuation for your business
- Increased profit margins
Your Dedicated Team
Your COO Strategic Partner
Our strategists are equipped with the tools and frameworks they need to step into the COO role in your business. While the Operations Manager is busy building systems into your business, they can keep a keen eye on your vision, priorities, and profitability. They’ll work with you directly to systematically extract you from the weeds of your business.
Your Matched Operations Manager
We follow a proven matchmaking process to identify the perfect Operations Manager for you from our pool of 30+ elite professionals. While everyone has passed our rigorous vetting process, we also consider industry experience and personality fit.
Your Operations Manager dedicates 40 hours each month to making sure your systems work in practice, not just in theory.
Investment & What's Included
Initial 3-Month Partnership:
This all-inclusive rate includes:
- Comprehensive analysis of your current operational systems
- Recruiting, onboarding, and training for your Operations Manager
- Strategic guidance and bi-monthly calls with your COO partner
- 40 hours/month of dedicated Operations Manager support
- Professional development fund so our operators remain at the cutting edge and can apply new skills and expertise to your business
- Access to our Team Captain for fine-tuning and conflict resolution
- Business-in-a-box operational system in Notion (customized for you)
- Complete suite of templates, resources, workbooks, and AI processes
- Full documentation and system handover
- Replacement guarantee for your Operations Manager if needed
Ongoing Support Options
After your initial 3 months:
Continue Full Program
$3,825/month for ongoing transformation
Graduate to Independence
Complete handover with all systems and documentation
Custom Support
Tailored ongoing partnership based on your needs
Who This Is For
Perfect Fit If You:
- Run a 7-figure event-based business
- Feel overwhelmed by operational complexity
- Struggle to delegate effectively
- Want to scale without multiplying chaos
- Dream of taking real vacations where you forget inboxes exist
Not Right If You:
- Don’t have the consistent revenue to make this investment a good fit
- Aren’t ready to invest in systematic change
- Prefer to DIY everything
- Don't have a team or plans to build one
Frequently Asked Questions
Why Smooth Operator?
What makes Smooth Operator different from other operations consultants?
We specialize exclusively in 7-figure event-based businesses, combining both strategic COO guidance AND hands-on implementation through dedicated Operations Managers. Most consultants give you a strategy and leave you to figure out execution. We stay and build it with you, then run it for you until it’s perfected.
What makes Smooth Operator different from hiring a virtual assistant?
Virtual Assistants are an amazing resource for a company that already has a strong operational infrastructure. What we’ve seen dozens of times is that people will hire an assistant to save them from the chaos in their businesses, but that’s not what the role is intended to do. The relationship doesn’t work out, and the founder will often acknowledge to us that it was their fault – they weren’t able to add the structure their VA needed to succeed.
How is this different from hiring a full-time COO or Operations Manager?
You get the expertise of both roles at a fraction of the cost of hiring internally. Our COOs are seasoned strategists who’ve worked across 115+ businesses, and our Operations Managers have passed our rigorous vetting process (“The Gauntlet”). Plus, you get our proven Smooth Operating System and immediate replacement guarantee if there’s ever a fit issue.
Team
How do you ensure the right Operations Manager fit?
All our Operations Managers have already passed “The Gauntlet” – our rigorous evaluation testing reliability, communication, ownership, and chaos-to-order skills. Our matchmaking process layers in industry experience, personality fit, and any specific skill requirements. Plus, we guarantee replacement if the fit isn’t perfect.
What if our events are too unique or complex for your systems?
We’ve worked with 115+ event businesses since 2017 – from tiny teams to nationwide festivals. Your uniqueness is exactly what we specialize in. We don’t impose cookie-cutter solutions; we extract YOUR processes and refine them into systems that work specifically for your business model and team.
Will we have to manage or train our Operations Manager?
No – that’s our job. Your Operations Manager comes fully trained on our methodologies, and your COO partner handles their strategic direction. All you have to do is answer our questions – we’ll handle all management, training, and development.
Do we need specific software or tools?
We work with whatever tools you prefer. If you need recommendations, we’ll suggest the best fit for your specific needs and budget. We use Notion ourselves and can help you implement it as a tool for your team if you want to do the same.
Can you work with our existing team, or do we need to hire new people?
We absolutely work with your existing team and often help optimize their roles and responsibilities. We’re not here to replace good people – we’re here to give them better systems and clearer processes so they can excel in their roles.
The Program
What if we don't have time to work with you right now?
That’s exactly why you need us! The beauty of our program is that we do the heavy lifting. You just need to show up for strategic calls and answer our questions. We’re designed for overwhelmed leaders who don’t have time to figure out systems themselves.
How quickly will we see results?
You’ll feel relief within the first few weeks as we start extracting chaos from your mind and organizing it visually. Meaningful operational improvements typically begin in weeks 4-8, with a strong operational foundation in place by month 3. The exact timeline depends on your current complexity and team readiness.
How do we know this investment will pay for itself?
Our clients typically see ROI through increased profit margins (from operational efficiency), reduced owner burnout, and the ability to take on more events without proportional chaos. One client doubled his business capacity with roughly the same staff size after working with us.
What happens if we need to pause or stop?
We provide complete documentation of all work completed and can resume whenever you’re ready. Our mission is to enchant, not entrap, so you are never locked into a long-term commitment, but we want to start with a plan to work together for at least 3 months so we can leave you with meaningful progress.
What's the first step?
Schedule a free consultation where we’ll assess your current operational state, discuss your vision, and determine if Smooth Operator is the right fit. No pressure – we only work with businesses where we’re confident we can deliver transformational results.
Ready to transform your operational chaos?
Join 115+ successful businesses who’ve built systematic, profitable operations with Smooth Operator.
Use our custom GPT to create SOPs in minutes – it’s absolutely free as a thank you for being here
I chose Ashlee and her team after interviewing four other companies to help my small business streamline and uplevel our processes and project management. Ashlee took the time to really take a deep dive into what we had tried in the past, what was already working, and what, exactly, our needs were. She was very sensitive to how much time and bandwidth we had, and to the different learning styles, needs, and processes of my team members. The system she set up for us is still working great, and I consider her a valuable resource for my growing business.
